How to Create Your First Opt-In in Kajabi (and Grow Your List)

Most people think you need a website when they start with Kajabi… but what you really need is a list.

Too many people wait until everything is perfect before they start collecting emails. The truth is, if you don’t have a list, you don’t have anyone to launch to.

Hi, I’m Dianne — a Kajabi expert who’s helped over 60 business owners launch their courses and digital products. And in this post, I’ll walk you through exactly how to create your first opt-in in Kajabi so you can start growing your audience today.

Why Your Email List Comes Before Your Website

Your opt-in is the beginning of your relationship with future customers. It doesn’t need to be complicated — a short checklist, guide, or quick-win resource works perfectly.

The goal isn’t perfection. It’s connection. Build trust first — design later.

Step-by-Step: How to Create an Opt-In in Kajabi

Here’s how to set it up:

• Create a Form — go to Marketing → Forms and create a new one.

•  Connect the Form to a Landing Page — this is where people sign up.

• Create a Thank You Page — confirm their sign-up and deliver the freebie. 

• Add an Email Sequence — so your freebie is delivered automatically. 

• Set an Automation — trigger your welcome email when someone opts in.

Don’t overthink it — just start. One simple opt-in that gives your audience a small, meaningful win is all you need to begin building your list.

Free Resource: The Ultimate Kajabi Lead Magnet Checklist

To make this even easier, I’ve created The Ultimate Kajabi Lead Magnet Checklist. It walks you through how to create your landing pages, forms, and email automations — step by step. 👉 Download your free checklist here

Ready for Your Next Step?

If you’ve already got Kajabi and you’re craving support, accountability, and consistent progress, then it’s time to join me inside Momentum Room — the space where Kajabi users get clarity, structure, and confidence to actually finish what they start.

✨ Limited-time pricing: $75 for your first 3 months.
👉 Join the Momentum Room here

Or maybe you haven’t launched yet… and you want the full step-by-step framework to finally bring your idea to life?

Then the Launch Accelerator Program is for you.  A guided roadmap to help you design, build, and launch your Kajabi offer the right way.

✨ Limited-time offer: $597
👉 Join the Launch Accelerator here