Kajabi Legacy vs New Plans: Paying Kajabi’s new plan price without using the new plan features?

If you're still on your old Kajabi plan, there's a good chance you're paying new-plan prices without accessing any of the new-plan features. And you might not even know which plan you're actually on.

Kajabi rolled out its biggest pricing change in almost a decade last September (2025), and I'm still getting messages from people who don't understand what it means for them. They hear "upgrade to the new plan" and think "I'm already paying more, why would I pay for more," without realising the price increase and the upgrade decision are two separate things.

What changed with Kajabi's pricing update?

This started on 16 September 2025, not January 2026. That's when Kajabi announced "Kajabi Evolved" and launched new plans with new pricing. Anyone signing up from that date went straight onto the new plans, new features, new price.

If you were already a Kajabi user, you had a choice. From 16 September, you could migrate early and get the new features at the new price right away. Or you could sit tight on your existing legacy plan and keep your old price a while longer.

January 13, 2026 is when that window closed. If you hadn't migrated by then, your price moved up to match the new plans, but your plan itself didn't change. Same limits, same features you always had. You just started paying new-plan money for old-plan capability.

No one was forced to migrate, and no one still isn't. If you're on legacy right now, that's a valid choice, you just want it to be a choice, not something that happened to you.

The one exception: Founder and Beta Invite plans. If you're on one of those, your price didn't move at all.

What's the difference between Kajabi legacy and new plans?

Staying on your legacy plan doesn't mean staying at your old price. It means keeping your old limits, at the new price. It doesn't mean missing out on everything new either, more on that below.

If you migrate to a new plan, you get:

• Higher contact and product limits on most tiers, important to note also lower contacts on Basic. New Basic dropped from 10,000 contacts included to 2,500, so if you're on legacy Basic with a bigger list than that, migrating could actually shrink your limit
• À la carte add-ons, so you can buy just the extra capacity you need
• Lower Kajabi Payments processing fees on some tiers
• Exclusive features: Cohort Courses, Comment-to-DM, Video Translations and Transcriptions, and API access (included on Pro, an added cost on Basic and Growth)
• One catch: if you use your own Stripe account instead of Kajabi Payments, migrating adds a surcharge on top of your normal Stripe fees

If you stay on legacy, here's what stays true:

• Same limits you've always had, at the new price. Your contact limit doesn't change just because the price did
• You miss out on the expanded limits and the features above
• No Stripe surcharge either way, that only applies once you're on a new plan

Neither option is automatically right. It depends on whether the exclusive features and higher limits are actually worth anything to your business.

What do all Kajabi users get, regardless of plan?

Here's what a lot of people don't realise. Kajabi rolled some updates out to everyone, legacy or new, no migration required. You already have these:

• Communities — no longer eats a product slot, and you get unlimited access groups inside it, on any plan
• Coaching — the new coaching product and page editor
• Checkout — rebuilt with Kajabi's new Builder, full branding control, embeddable in your own pages
• Builder 2.0 — the page and email builder behind that new checkout, live platform-wide

So the decision to migrate isn't "do I want the new Kajabi." You already have a chunk of it. The decision is narrower than that.

Should you stay on your legacy Kajabi plan or migrate?

Here's my honest read. For most people, there's only two reasons to stay on legacy.

One, you're on your own Stripe account and migrating would trigger that surcharge, and the maths doesn't work out in your favour. Two, you're on the Basic plan and have more than 2,500 contacts and can't justify going up to the Growth plan.

Outside of that, I think having access to new features, things like Cohort Courses, Comment-to-DM, translations, and API access, plus the higher limits, none of that is available to you on legacy. And you're already paying the new-plan price for it either way.

If neither of those two things applies to you, migrating gets you more for money you're already spending.

Worth asking yourself here: when did you last actually check what plan you're on, versus just assuming nothing had changed?

Why haven't more people sorted this out yet?

Honestly, most people got the emails. They just didn't really understand what they meant, so they filed it under "deal with later" and moved on.

The bill going up got noticed. What didn't land was that the price change and the upgrade decision are two separate things, or that there was ever a window to move early and get more for it.

None of that is on you. It's a genuinely confusing announcement, and you've got a business to run.

How do you know if you're on a legacy or new Kajabi plan?

Before anything else, you need to know which one you're actually on.

1. Check your current plan. Go to Settings, then Billing.
2. First clue: your product count. If that number looks low compared to what the new plans advertise, that's a sign you're still on legacy.
3. To be certain, click Change Plan. If you see the word "Legacy" next to your current price, you're on a legacy plan. If not, you're already on a new plan.
4. Compare what a new plan would cost and include. Not just the price, contact limits, product limits, and whether you'd actually use the extra features.
5. Decide: stay or migrate. If you stay, nothing further to do, you're already paying the new price. If you migrate, the new price and limits apply immediately, no waiting period.
6. On a bespoke or custom-discounted legacy plan? Don't assume it carried over as-is. Contact Kajabi support directly and get written confirmation of what you'll be billed and what you'll have access to.

What should you watch out for before you decide?

Three things people miss entirely.

Stripe and third-party processor fees. If you're using your own Stripe account instead of Kajabi Payments, migrating to a new plan adds a surcharge on top of your normal processing fees, roughly 2% on Basic, 1% on Growth, 0.5% on Pro. If you're on Basic with your own Stripe, that can push your real processing cost close to 5% a transaction. Kajabi Payments doesn't carry that surcharge, and if you stay on legacy, the surcharge doesn't apply at all.

Contact limits, but only if you migrate. This one catches people out. Your legacy contact limit doesn't change just because your price did, that part's safe. But if you migrate to the new Basic plan, the included limit drops from 10,000 to 2,500. If your list is bigger than that, check the maths on Growth before you migrate, don't assume Basic will still fit you.

Old discounted or founder-style plans. If you were ever given a custom discount, a legacy Kickstarter-style plan, or anything outside the standard tiers, don't wait to find out the hard way. Contact Kajabi and confirm in writing that your pricing has been preserved. Founder and Beta plans are automatically protected. Anything else, get it confirmed.

How do you migrate and start using the new Kajabi updates?

Two separate things here, don't mix them up.

Migrating your plan is only necessary if you want the plan-exclusive features, Cohort Courses, Comment-to-DM, translations, API access, the higher limits. For that, go to Settings, then Billing, and choose the new plan that matches what you need. The price and limits update immediately.

Builder 2.0, Enhanced Checkout, and the new Coaching template are different. These updates came with Kajabi Evolved and are already available to you right now, legacy or new plan, no migration needed. You just need to switch them on yourself:

• Update to Builder 2.0. From any Website or Landing Page, open it in the Builder and select Explore and Upgrade in the top right. See Kajabi's guide.
• Move to Enhanced Checkout. Build fully branded checkout pages with the same tools as the rest of your site, legacy checkouts upgrade in one click from the Offer settings. See Kajabi's guide.
• Check out the new Coaching template. If you run a coaching product, the Coaching Theme Builder gives you the same level of control over your coaching pages that you now have everywhere else. See Kajabi's guide.

The bottom line

Check your billing tab and find out which plan you're actually on. If you're on your own Stripe account, or you're over the new 2,500 contact limit on Basic and Growth doesn't make sense yet, legacy might genuinely be the right call. For everyone else, you're already paying new-plan money, so migrating gets you the features that come with it.

And separately, whatever you decide on the plan itself, go turn on Builder 2.0, Enhanced Checkout, and the new Coaching template. Those are already yours, legacy or not.

If you want support and help with all things Kajabi in a group setting with other Kajabi users, come join my Momentum Room. Or for more personalised support, book an expert call and I'll walk through your specific account with you.