Kajabi Products Explained: 6 Types to Sell (and How to Choose the Right One)
Most people think you need a website when they start with Kajabi… but what you really need is clarity on what you’re going to sell..
Because once you know what your audience needs from you, you can set it up quickly inside Kajabi — and start selling straightaway.
Start With What Your Audience Needs Most
Instead of thinking about what you should build…Start with what your audience is already asking for.
Ask yourself:
What do they want or need the most right now?
Your answer might be:
- a digital download
- a one-on-one coaching experience
- a course
- a membership
- or even a community
Start small. Start simple. Start where the demand already is.
Kajabi Gives You 6 Product Types — Here’s What They Mean
Here’s a quick breakdown so you can choose the right format:
- Course - Great for structured learning with modules, lessons, and clear outcomes.
- Community - A private space where your people connect, learn, and support each other.
- Coaching - Perfect for 1:1 or group coaching. Simple, organised, and easy to run.
- Downloads - Quick digital products — PDFs, templates, guides, worksheets.
- Newsletters - Deliver recurring content, free or paid, directly to your audience via email.
- Podcasts - Host public or private audio content without needing another platform.
You don’t need a big, complicated course to get started. Even a simple download or coaching offer can become your first Kajabi product.
Turning Your Product Into an Offer
Every product connects to an offer, and every offer comes with its own checkout page.
That means you can set a price, publish it, and start selling — even before the full product is built. You can:
- pre-sell
- run it live
- start with a small offer
The key is clarity and action, not perfection.
Free Resource: Your 7-Step Guide to Creating & Selling Digital Products
To help you plan out your first (or next) digital offer, I created a free guide Your 7-Step Guide to Creating & Selling Digital Products. It walks you through the steps to shape your idea, choose your product type, and start selling confidently. 👉 Download your free guide here
And if you’re ready to try Kajabi for yourself, make sure you grab the 30-day free trial link.
Ready for Your Next Step?
If you’ve already got Kajabi and you’re craving support, accountability, and consistent progress, then it’s time to join me inside Momentum Room — the space where Kajabi users get clarity, structure, and confidence to actually finish what they start.
✨ Limited-time pricing: $75 for your first 3 months.
👉 Join the Momentum Room here
Or maybe you haven’t launched yet… and you want the full step-by-step framework to finally bring your idea to life?
Then the Launch Accelerator Program is for you. A guided roadmap to help you design, build, and launch your Kajabi offer the right way.
✨ Limited-time offer: $597
👉 Join the Launch Accelerator here
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